Mainline Protestant denominations continue their free-fall, as highlighted in a US News & World Report piece that explores their adventures in advertising.
“The under-35 generation thinks church is a judgmental, hypocritical, insular place,” says Jamie Dunham, chief planning officer for Bohan Advertising & Marketing, the firm that designed the United Methodist campaign.
The idea of trying to advertise your way out of that problem was promptly savaged by Kevin Hendricks at the popular Church Marketing Sucks blog, who noted:
If that’s the case, I’m not sure an advertising campaign is the answer…. The problems in the church today can’t be fixed with an ad campaign. Marketing (not an ad campaign, but marketing in the big picture sense) can help to address those problems, but you can’t re-brand your way out of trouble.
Probably not.




